World-wide demand for visiting UK

This dual scale choropleth map simultaneously visualizes the number of issued visas (i.e. demand) vs the number of enquiries about visas (i.e. growth potential).
One or more countries can be selected for sub analysis by clicking on them.


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Figure 1: Correlation of categories for demand and growth

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This plot shows the correlation between the frequency of categories for issued visas (i.e. demand) vs visa enquiries (i.e. the reasons for demand). Countries with a high correlation are examples where the categories of enquiries and the categories of visas issued show a similar pattern, which may represent a successful and well-tailored service.Countries with a low correlation are examples where the frequencies of enquiry categories do not match those of the visas issued. These countries could represent potential growth areas for tourism, or highlight potential service or support issues. Countries can be selected by clicking on the dots. Hover over the dots to view the correlation and p-values. The orange dots highlight the countries with a statistically significant correlation between demand and enquiries.

Figure 2: Most popular categories for issued visas and visa enquiries

Reset All A) Demand by visa category B) Enquiries by visa category
These charts show how many times each category was chosen as the number 1 reason for issued visas (A) and visa enquiries (B) for the countries selected. Click on a category bar to only show the countries which rank that category as the most popular.

Figure 2A: Relative frequency of categories for issued visas





Work             Tourism              Family            Study            Marriage             Sport            Transit            Medical
These charts show the percentage of each category for issued visas for the countries selected.

Figure 2B: Relative frequency of categories for visa enquiries





Work             Tourism              Family            Study            Marriage             Sport            Transit            Medical
These charts show the percentage of each category for visa enquiries for the countries selected.